Data protection

What UK GDPR asks of you that a shared spreadsheet cannot do.

If your team runs leads in a shared file, most of your obligations are probably being met most of the time. A handful are not — and those are the ones that surface when someone complains, asks for their data, or leaves.

Informational only — this is not legal advice

This page is a plain-English explanation written for business owners, not a legal opinion, and it cannot account for your particular circumstances. ViralDesk is not a law firm and does not provide regulatory advice. For guidance on your own obligations, consult a qualified data protection professional or the Information Commissioner's Office at ico.org.uk.

The distinction

Spreadsheets are not illegal. They make certain obligations impossible to discharge.

Nothing in UK GDPR mentions spreadsheets. There is no provision that makes a shared workbook unlawful, no threshold above which one becomes a problem, and no requirement to buy software. If your file holds names, numbers and enquiry notes, and your team is careful with it, you may well be meeting most of your duties most of the time.

The real issue is narrower than "spreadsheets are risky". A small number of obligations require you to do something specific, on demand, within a deadline: find every copy of a record, delete it, produce it in full, show when consent was given and to what wording, establish who saw what and when. A spreadsheet does not exempt you from those duties. It removes the mechanism by which you would carry them out.

That distinction is worth holding on to, because it tells you which problems are real and which are being sold to you. Much of the compliance material aimed at small businesses is software marketing with a regulation number attached. The seven items below are the ones where the gap between what the law asks and what a shared file can deliver is genuine.

Where the gap is

Seven obligations a shared file cannot discharge.

Each of these is an ordinary duty under UK data protection law. None of them is unusual, and none requires a lawyer to understand.

Article 5(1)(f) · Article 32

Access control is all-or-nothing

A shared spreadsheet has one access level: open it or do not. Everyone who can see the file can see every row — including leads assigned to other people, notes about clients they do not work on, and whatever historical data has accumulated at the bottom of the sheet since the file was created.

Article 5(1)(f) requires personal data to be processed in a way that ensures appropriate security, and Article 32 asks you to put technical and organisational measures in place that are appropriate to the risk. Neither names a specific technology. Both are usually satisfied by being able to say who can see what, and to change it. A shared file gives you one lever, and it is the wrong size.

The second problem is that link sharing propagates quietly. A file set to "anyone with the link" is outside your control the moment that link is forwarded, and you cannot tell from the file who currently holds it. If you cannot answer "who has access to this data today", you cannot demonstrate that your access controls are appropriate.

Article 17 · Article 5(2)

Erasure you cannot actually perform

Article 17 gives individuals the right to have their personal data erased in defined circumstances. In a spreadsheet, the response looks simple: find the row, delete it. The difficulty is that the row is rarely the only copy.

Exported versions sit in downloads folders. An older file named something like leads-master-final sits on a laptop belonging to someone who left last year. Cloud storage may retain earlier versions of the file that still contain the deleted row, depending on how it is configured. A copy was pasted into an email to a freelancer in March. Deleting the live row addresses one of these and leaves the rest.

Article 5(2) adds a second requirement that is easy to overlook: you must be able to demonstrate compliance, not simply achieve it. A deleted spreadsheet row leaves no evidence that the record existed, that a request was made, or that you acted on it. If the same person contacts the ICO three months later, you have nothing to show.

Article 15 · One month

Subject access requests and the one-month clock

Anyone whose data you hold can ask what you hold about them, and you must respond within one month. The deadline runs from receipt, not from the point at which someone notices the email, and a request does not have to use the words "subject access request" to count.

The work is rarely in the main sheet. Personal data about one lead is typically spread across the current file, an older file nobody deleted, a notes column, an email thread and a phone belonging to whoever handled the enquiry. Assembling all of it under a fixed deadline is a manual search of every place a colleague might reasonably have put something.

There is also a redaction problem. You cannot simply export the sheet, because it contains other people's personal data, and disclosing that would be its own breach. You have to extract one person's records and read the free-text notes for references to third parties. Those notes are disclosable, which is worth remembering before anyone types an opinion about a lead into a cell.

Article 6 · PECR regulation 22

Consent evidence, and two rules that get confused

These are separate questions and satisfying one does not satisfy the other. Article 6 asks what your lawful basis is for processing the data at all; consent is one of six bases, and for ordinary business-to-business lead handling legitimate interests is often the more appropriate one. PECR regulation 22 is a different rule governing unsolicited direct marketing sent by electronic mail, which includes email and SMS, and it generally requires consent — subject to a limited exception within the same regulation for existing customers being marketed similar products or services.

You can have a sound lawful basis under Article 6 and still be sending messages you are not permitted to send under PECR. The two are assessed independently, and the second one is the one that generates complaints.

Where you do rely on consent, you need to be able to show who gave it, when, and to what wording. A spreadsheet column containing "Yes" records a conclusion rather than evidence. It does not capture the text the person actually agreed to, the date, or the source of the enquiry, and it can be changed afterwards by anyone with the file open, leaving no trace that it ever said something else.

Article 33 · 72 hours

Breach detection and scoping

Article 33 requires certain personal data breaches to be reported to the ICO without undue delay and, where feasible, no later than 72 hours after you become aware of them. Not every breach is reportable — the test is whether it is likely to result in a risk to people's rights and freedoms — but you can only make that judgement if you can see what happened.

Spreadsheets rarely produce the moment of awareness that starts the clock. There is no access log. A file attached to the wrong email, or downloaded in full by someone working their notice period, generates no signal at all. Many small businesses find out because the person affected tells them.

The second difficulty is scoping. A report has to describe the categories and approximate number of people and records concerned. If a file left the business six weeks ago, you need to know which version it was and how many rows it held at that point. With a spreadsheet that is edited continuously and never versioned deliberately, that question often has no answer.

DPA 2018 section 170

Offboarding, and data that walks out

Under section 170 of the Data Protection Act 2018 it is a criminal offence to knowingly or recklessly obtain, disclose or retain personal data without the consent of the controller. An employee who keeps a copy of the client list after leaving is potentially committing an offence in their own right.

That is worth knowing, and it is worth saying plainly that it is unlikely to help you. Prosecutions under section 170 do happen but they are uncommon, they are brought against the individual rather than compensating you, and they are not a realistic remedy for a small business that has lost its lead list to a departing salesperson.

Your own obligation is the one in Article 32: having measures in place that make this harder. Revoking access to a shared file on someone's last day does nothing about the copy they took in March, and in most cases you will not know a copy was taken. The practical difference a system makes here is not that it prevents exports, but that it records them.

Article 30 · Article 30(5)

Records of processing, and the exemption that usually does not apply

Article 30 requires controllers to maintain a record of their processing activities: the purposes, the categories of people and data involved, who the data is shared with, retention periods where possible, and a general description of security measures. It is a document about your business, not a feature of your software.

Article 30(5) appears to remove this obligation for organisations below a small-organisation employee threshold, and a lot of businesses stop reading there. The conditions are cumulative. The exemption applies only where the processing is occasional, is unlikely to result in a risk to people's rights and freedoms, and does not involve special category data or criminal offence data.

Routine lead management is not occasional. If you are capturing enquiries continuously as a normal part of trading, the processing is by definition regular, and the exemption does not apply regardless of how few people you employ. The record is still yours to write — but what a proper system gives you is accurate answers to the questions it asks, rather than a reconstruction from memory.

Being realistic

What actually triggers enforcement.

The ICO does not audit small businesses at random. In practice, attention arrives through one of four routes.

A complaint

Someone reports you to the ICO — usually because of a message they did not want, or a request you did not answer.

A subject access request

Handled badly or missed entirely, a request from an individual frequently becomes the complaint that follows it.

Commercial due diligence

A larger client, an insurer or an acquirer asks how you handle personal data, and expects documents rather than assurances.

A breach you have to report

Once you are reporting to the ICO, your wider practices are visible in a way they were not before.

It is worth being straightforward about the likely consequences. Where the ICO takes action against a small organisation, the usual outcome is a reprimand or an enforcement notice requiring you to put something right within a set period. Large fines are rare and are concentrated on serious, sustained or large-scale failures. Anyone selling you software on the basis of the maximum possible penalty is not describing your situation.

The cost that actually lands on a business this size is different: the days spent reconstructing records under a deadline, the awkward reply to a client who asked a due diligence question you could not answer, and the contract that went elsewhere because of it. None of it is dramatic. All of it is avoidable, and none of it gives you notice.

Side by side

Obligation by obligation.

What each duty requires in practice, and what each approach can realistically produce.

Comparison of data protection obligations against what a shared spreadsheet and a purpose-built CRM can each provide.
ObligationShared spreadsheetPurpose-built CRM
Restrict who can see which recordsOne access level for the whole filePer-user roles and record-level permissions
Establish who accessed a recordNo log of who opened or copied itAccess and activity history per record
Erase data on requestDelete the row; exports and old copies persistDelete the record; one authoritative copy
Demonstrate that erasure happenedNo evidence the record ever existedDated audit trail of the change
Answer a subject access request in a monthManual search across files, threads and phonesSearch by contact and export the full record
Evidence consent wording and dateA column marked "yes", editable by anyoneTimestamped capture with source and wording
Detect and scope a breachUsually no signal that anything happenedAccess logs and known record counts
Remove access when someone leavesCopies already taken remain with themRevoke centrally; prior exports still a risk
Maintain a record of processing activitiesReconstructed by hand when askedStill your document; the system answers the questions
Read this part

What software does not fix.

Changing where your leads live closes some of the gaps above. It closes none of the following, and every one of them remains the controller's responsibility. That means yours.

Your record of processing activities

Article 30 asks for a document describing what you process and why. Nobody can generate it for you, because most of the answers are decisions you made rather than data you hold.

Your privacy notice

It has to say who you are, what you collect, what you do with it, on what basis, who you share it with and for how long you keep it. Writing it accurately requires knowing your own business.

Your lawful basis

You have to identify a basis for each purpose and be able to justify it. A system can store the answer. It cannot make the assessment, and it will not tell you when the answer stops being true.

Data protection impact assessments

Where the processing you are planning requires one, it is an assessment you carry out before you start. It is a piece of thinking, documented.

Training your team

Most incidents in small businesses come from ordinary mistakes: the wrong recipient, a forwarded attachment, a helpful answer to someone who was not who they claimed. No tool teaches judgement.

Contracts with your processors

Anyone processing personal data on your behalf needs written terms with you. Adopting a CRM adds one more processor to that list. It does not shorten it.

No CRM makes anyone compliant, including this one. Software changes what is possible to do. It does not change what is required of you, and any vendor who implies otherwise — us included — should be read carefully.

Common questions

Questions people actually ask.

Informational only — this is not legal advice

This page is a plain-English explanation written for business owners, not a legal opinion, and it cannot account for your particular circumstances. ViralDesk is not a law firm and does not provide regulatory advice. For guidance on your own obligations, consult a qualified data protection professional or the Information Commissioner's Office at ico.org.uk.

For how ViralDesk itself handles data as a processor, see our GDPR and data processing overview.

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